In Part 1 we looked at what the Philippine AI Report means for tech startups. A week later, Part 2 turned to the people feeling AI disruption most directly: ad agencies, freelance creators, artists and studios.
The strategic playbook for 2026
Project lead Tim Santos unpacked the hard data from 175 Philippine organizations on how the local creative sector is being affected by fast-moving AI, and the practical steps to become AI-native creatives:
- The AI lever: how forward-thinking PH agencies can turn disruption risk into a way to fundamentally restructure their operating costs.
- Creative services resilience: how creators can offer new services and protect their rates by building AI workflows into premium offerings.
- Augment, don't replace: complementing creative expertise with AI, and building resilience in a landscape that keeps shifting.
Who joined
Creative directors, agency owners, studio leads, freelance artists, creators and marketing managers who want to move past basic prompting into professional, secure AI implementation.
The session ran an hour, with community Q&A and optional speed networking at the end.
📖 Download the full report at philippineaireport.com. The Philippine AI Report was a collaborative effort with contributions from Swarm, AAP, and experts including Dexter Ligot-Gordon, Sherwin Pelayo, Dominic Ligot, Aldo Santos and Justine Rex Llanes.
Catch the next one. This October we're going deeper with live, production-level AI Engineering Masterclasses. Want every session, year-round? Join the GOAB Beach Club. Questions? Email hello@geeksonabeach.com.
Original event page: luma.com/GOABS14
