It’s time to stop talking about AI and start using it. At this year’s Geeks on a Beach, we’re flipping the script with a workshop designed to cut the fluff and hand you real, working strategies you can act on immediately.

Welcome to “Zero to Strategy: A 60-Minute Build Your Own AI Strategy Workshop” with Tim Santos—Director of Product for AI Cloud Solutions at Graphcore.

This isn’t your typical conference talk. This is a hands-on sprint designed for one thing: outcomes. Whether you're a founder, team lead, or innovator just starting to explore AI, this workshop will arm you with a personalized 30-60-90-day roadmap powered by one of the most impactful technologies of our time. 

Why You Should Be in This Room

Let’s face it. AI has become the most overused buzzword in the tech world. Everyone’s talking about it, but not everyone knows how to actually use it—especially in a startup or business strategy context. This workshop is your shortcut to clarity. In this workshop, you’ll walk away with a working knowledge of how to:

• Scan your business for AI opportunities

• Translate vague ideas into concrete use cases

• Use AI tools as strategic co-pilots

• Build a customized AI roadmap you can put into action the day you get back to the office

If you’ve ever walked away from an AI talk thinking, “Cool, but now what?”—this is the session you’ve been waiting for.

Meet the Mastermind: Tim Santos

Tim Santos is an AI technology leader and author with a proven track record of bringing cutting-edge research to real-world applications. With over 16 years of experience in AI, MLOps, and data science, he has worked across the stack—from research and engineering to leading large-scale AI transformations in banking and telecommunications. His mission is to deliver impactful and scalable AI products that solve real-world problems.

 A passionate community builder, Tim founded the AI Hive in London and the Beyond Commons hub in Manila to champion AI adoption. He currently serves as Director of Product for AI Cloud Solutions at Graphcore, where he helps shape the future of AI infrastructure.

In short? Tim doesn’t just know AI—he builds the tools that let others deploy it at scale.

What You’ll Learn

This session is split into two high-impact segments:

🔹 Part 1: The Foundation 

You’ll start with a rapid-fire scan of the current AI landscape, zeroing in on the most impactful and accessible use cases. Then Tim will introduce a “meta-lesson” on how to think with AI, not just use it.

Think of it like unlocking a new mental model for decision-making and strategic planning—where your AI tools are not just assistants, but collaborators.

🔹 Part 2: The Live Workshop 

Now it’s your turn. Guided by Tim and armed with strategic frameworks, you’ll:

• Identify real AI opportunities within your business

• Generate a personalized AI use case list using live AI tools

• Build a 30-60-90 day AI roadmap for your startup, team, or organization

This isn’t a note-taking session. It’s a doing session.

You’ll leave with something tangible. Something useful. Something you can pitch, build, and improve—right after GOAB.

Who This Is For

• Founders looking to give their product a strategic edge

• Product managers wanting to integrate AI into roadmaps

• Teams curious about AI but unsure where to start

• Developers who want to move from experimentation to execution

• Corporate leaders tasked with building innovation strategies

This is not an AI coding bootcamp. It’s a decision-maker’s workshop—built for those ready to lead with AI.

How to Join?
To join Tim's workshop, get your GOAB Conference ticket today. This ticket provides access to all events on October 2-3 (2 days) The workshop itself will be held on the afternoon of Thursday, October 2.

You can purchase tickets at GeeksOnABeach.com, or use the direct link: luma.com/goab2025. Discounts are available for a limited time.

*Tim's workshop is just one of many expert-led sessions. For a full day of masterclasses, consider the "Masterclass+Conference" ticket, which grants you access to three full days of learning from October 1-3.

What Makes GOAB Different

At GOAB, we believe in building smarter, growing faster, and doing it together. That’s why our talks, workshops and masterclasses go beyond theory and inspiration. They’re designed for execution.

Here’s what you’ll get as part of the GOAB conference+masterclass experience:

• 🌴 4-star beachside setting (because learning hits different with ocean breeze)

• 🍽 Full buffet lunch + snacks

• 🧠 Multiple workshops* & talks from top-tier speakers 

• 🤝 Access to other participants for post-session peer learning

And if you’re part of the GOAB Beach Club? You’ll get first dibs on Office Hours with speakers like Tim. Because our year-round community of founders and doers deserves more than just front-row seats. They get face-to-face time.

The Takeaway

AI is not the future. It’s the now. And your competitive edge won’t come from watching it happen—it’ll come from building with it.

Join Tim Santos and a crew of fellow startup leaders for a conference that will change how you think, build, and scale with AI.

🎟 Secure your GOAB ticket now → click here
🪣 Want more exclusive sessions like this? Join the GOAB Beach Club → click here

Ready to stop browsing and start building? We’ll see you at the workshop.